This policy explains which cookies and similar technologies the webmajstor.rs website (the Website) uses and how you manage your choices.
What cookies are
Cookies are small text files that a website stores in your browser. Your browser's local storage (localStorage, sessionStorage) works in a similar way: the data stays on your device and only the Website reads it.
How we ask for consent
On your first visit, we show a banner with a choice: Accept all, Necessary only or Customize (separately for analytics and marketing). Until you give consent, no optional cookies are set. We remember your choice for 180 days, and you can change it at any time with the button above or the “Cookie settings” link at the bottom of every page. When you withdraw consent, the Google cookies are deleted.
1. Necessary cookies: always active
The Website and the tools do not work properly without them, so they cannot be switched off and the regulations do not require consent for them.
| Name | Purpose | Duration |
|---|---|---|
wm_consent | Remembers your cookie choice. | 180 days |
wm_fak_used, wm_ugo_used, wm_img_used, wm_pdf_used, wm_pp_used, wm_qr_used | Shows the remaining daily limit in the free tools (a number only, no personal data). | 24 hours |
wordpress_test_cookie | Checks that your browser accepts cookies when you sign in. | Session |
wordpress_logged_in_*, wordpress_sec_* | Keeps users with an account signed in. | Session or 14 days (“Remember me”) |
googlesitekit_auth_nonce, googlesitekit_auth_redirect_to | Protects Sign in with Google against forged requests and returns you to the page you signed in from. | Up to 15 minutes |
g_state | Set by Google's Sign in with Google script; remembers the state of the sign-in button (no tracking). | 180 days |
Browser local storage
This data is not a cookie, is not sent to the server and stays only on your device:
wm_*_limits: faster display of the limit status in the tools;wm_fak_draft,wm_ugo_draft,wm_pp_draft: unfinished drafts of invoices, contracts and privacy policies, so you don't lose your input;wmOcenaDone,wmOcenaSnooze: so we don't ask you to rate a tool again;wm_kal_tracked(sessionStorage): so calculator use isn't counted twice in the same visit.
Internal tool usage statistics
We count generated documents and progress through the contact questionnaire on the server, in aggregate form, without cookies, without IP addresses and without identifying visitors in any way. This is part of how the Website works (capacity planning, troubleshooting), so it is not subject to consent and cannot be switched off.
2. Analytics cookies: only with your consent
Google Analytics 4 (Google Ireland Limited) shows us how many visitors come and which pages they read, so we can improve the Website.
| Name | Purpose | Duration |
|---|---|---|
_ga | Distinguishes visitors (a random identifier). | 2 years |
_ga_M84PHGCKHN | Stores the session state for Google Analytics 4. | 2 years |
3. Marketing cookies: only with your consent
Google Ads (Google Ireland Limited) measures whether a visit from an ad ended with an enquiry being sent and makes it possible to show ads again to visitors of the Website.
| Name | Purpose | Duration |
|---|---|---|
_gcl_au | Links an ad click to an enquiry sent from the Website (conversion measurement). | 90 days |
| Cookies on Google domains | Showing ads again; Google sets them according to its own rules. | According to Google's rules |
Google Consent Mode v2
Until you give consent, Google Analytics and Google Ads run in a limited mode: they do not set or read cookies and do not use advertising identifiers. Google receives only basic cookieless signals (for example, that a page has loaded or that an enquiry was sent), which it uses only in aggregate to estimate statistics. More about how Google uses data: policies.google.com.
Browser settings
You can also block or delete cookies in your browser (Chrome, Firefox, Safari, Edge: Settings → Privacy). If you block necessary cookies, signing in and the limit display in the tools may not work.
More information
How we process personal data and what your rights are is described in the Privacy Policy. Send questions to kontakt@webmajstor.rs.
Last updated: 25 September 2026.